
Reflections
Why a single song or scent takes us 20 years back
One song, one scent, one sentence is enough — and suddenly you are no longer here. The mind has an incredible ability to preserve memories through emotion far more strongly than through facts. That is why certain feelings take us back into the past faster than any photograph or piece of information.
Sometimes it is the smell of food, an old song from the car, or the voice of a singer you have not listened to in years. All at once, the people, places, and feelings you thought were lost come back to you.
I think that we in the diaspora feel this more intensely. Because when you are far from the place where you grew up, emotions become more strongly tied to the little things.
That is why concerts in our language have a special energy. Sometimes the first few notes are enough for the whole hall to change. People sing louder, they hug and laugh, and sometimes they even cry.
One song takes us back to that world we may push aside every day as we live fast, between obligations, languages, and different worlds.
That is exactly why culture holds such power. It reminds us of who we were — and who we still are.
— Evica
Our stories
Why theatres, cinemas and concerts will matter even more in the age of artificial intelligence
Evica Marković2 July 2026Every time a new technology appears, someone announces the end of culture as we know it. First, television was supposed to shut down cinemas and theatres…
Read moreThe World Cup reminds us of what we all need – to be together
Evica Marković30 June 2026While millions of people around the world follow the World Cup, it is easy to think that football is all that matters. But if we look a little more closely at the stands, the streets and the squares of the host cities, we will realise that something much bigger is happening…
Read more
How to raise a bilingual child who loves both cultures
Evica Marković23 June 2026Many parents in the diaspora today share the same fear: will my child lose our language? But I think an even more important question is how to make a child love both cultures without feeling they have to choose…
Read more
FAQ
Frequently asked questions.
HELSE is a Swiss cultural association that fosters exchange between Switzerland and Serbia. Through theatre, film, music, stand-up and children's workshops we build cultural bridges — alive, inspiring and open to everyone.
Our programme is diverse: theatre performances, film screenings, stand-up comedy, concerts, readings, seminars and children's workshops.
Events run year-round — the current schedule lives in the Events section.
Tickets are sold online via each event's page and, for some programmes, at the door before the show. HELSE members receive discounts on selected events.
Membership is open to anyone who wants to support the association. The annual fee is CHF 70, with reduced rates for students and pensioners.
Sign up via the Membership page — for any additional questions, write to info@helse.ch.

